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Hook of the Day #6 - "Worst Practice"

Caption Hook Template:

When a {your occupation} {does a niche thing} but...

Every industry has annoying repetitive mistakes that people make. Some people make a ton of money sharing misinformation or doing things unethically.

Find a funny way to call out this behavior and establish yourself as a leader instead of a follower in your niche.

Don't call out someone specifically, even if they are famous. You might get your post taken down, but speak about broad patterns that are problematic in your space.


When a "business guru" tells you to cold call customers but...

My face when I see a "professional" dog groomer do this...

Why do so many "trauma-informed" coaches think it's okay to...

I never trust an "SEO expert" who's site looks like this...

Feel free to link yours in the comments below or use #hotd6 to help us track the results of this experiment.


I'm Chuck

the anti-professional professional.

I'm a sales coach, funnel builder, and magical weirdo who helps under-represented entrepreneurs find their footing in the business world and charge what they're worth.

As a neurodivergent queer parent with purple hair and a neck tattoo, I know how it feels to be under-estimated and misunderstood in business. I'm here to change that. It's my mission to show that you can be weird, gay, and successful - on your own terms.

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