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Hook of the Day #5 - "Process"

Caption Hook Template:

How I {every day thing that relates to your niche}

This hook is more about the content itself. Have you noticed that some content creators will do their makeup or hair while they record a reel?

What about timelapses of someone fulfilling orders for their ecom store, or creating a unique work of art?

We love to watch a process, as the example reel states, so take someone along with you on something that relates to your business. Viewers will get invested and want to see the result.

This also humanizes you by showing the actual work that goes into what you do.


A day in the life of a six-figure etsy seller

Behind the scenes: How I make sure my eyeliner is always even

BTS: My morning routine as a UGC creator

How I create 30 pieces of content in 2 hours

Feel free to link yours in the comments below or use #hotd5 to help us track the results of this experiment.


I'm Chuck

the anti-professional professional.

I'm a sales coach, funnel builder, and magical weirdo who helps under-represented entrepreneurs find their footing in the business world and charge what they're worth.

As a neurodivergent queer parent with purple hair and a neck tattoo, I know how it feels to be under-estimated and misunderstood in business. I'm here to change that. It's my mission to show that you can be weird, gay, and successful - on your own terms.

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