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Hook of the Day #3 - "Be Terrible"
Caption Hook Template:
How to be terrible at {thing you're an expert at}
Anyone can write a "how-to" but writing a "how-not-to" can be a funny way to show your expertise and set you apart from the competition.
A hook should always "interrupt" patterns and showing all the wrong ways to solve a problem can speak to audience pain points and struggles in a way that also makes them laugh
This is also a great way to connect with other leaders in your niche who want to break down the status quo and change things for the better.
Examples:
How to be TERRIBLE at affiliate marketing
How NOT to plan a trip to mexicoÂ
3 ways to FAIL COMPLETELY at starting a youtube channel in 2023
How to NEVER succeed at real estate investing
Feel free to link yours in the comments below or use #hotd3 to help us track the results of this experiment.
I'm Chuck
the anti-professional professional.
I'm a sales coach, funnel builder, and magical weirdo who helps under-represented entrepreneurs find their footing in the business world and charge what they're worth.
As a neurodivergent queer parent with purple hair and a neck tattoo, I know how it feels to be under-estimated and misunderstood in business. I'm here to change that. It's my mission to show that you can be weird, gay, and successful - on your own terms.