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Hook of the Day #1 - "Secrets"

A good hook should be inherently compelling.

Spill the tea.

What's something you have the inside scoop on that most people who are new to your niche might not know?

Caption Hook Template

Example: Here's a (business / niche / website / app / occupation) secret that you need to know.


Here's an SEO tool that you need to know if you're growing your business in 2023


Here's an occupational therapy secret that will shock you


Here's a UGC creator secret that I swore I'd never tell anyone


{namedrop someone} shared this real estate secret with me, and I had to spill the tea

Feel free to link yours in the comments below or use #hotd1 to help us track the results of this experiment.


A note from Chuck: Thank you SO MUCH for participating in this experiment and helping us validate the app I'm building. I can't wait to share the results of what we learn from your participation in this.

If you'd like to share this experiment with a friend, feel free to refer them here


I'm Chuck

the anti-professional professional.

I'm a sales coach, funnel builder, and magical weirdo who helps under-represented entrepreneurs find their footing in the business world and charge what they're worth.

As a neurodivergent queer parent with purple hair and a neck tattoo, I know how it feels to be under-estimated and misunderstood in business. I'm here to change that. It's my mission to show that you can be weird, gay, and successful - on your own terms.

1 Comment

  1. דירה דיסקרטית בחיפה on January 26, 2023 at 4:47 pm

    Greetings! Very helpful advice in this particular post! It is the little changes that make the greatest changes. Thanks for sharing!

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